Branch - Radar

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Configuration
User mapping
Event mapping
entered_geofence
exited_geofence
dwelled_in_geofence
entered_place
exited_place
entered_country
exited_country
entered_state
exited_state
entered_dma
exited_dma
started_trip
updated_trip
approaching_trip_destination
arrived_at_trip_destination
stopped_trip
entered_beacon
exited_beacon

The Branch integration is available on the Enterprise plan.

Radar can send events to Branch. Use the Branch integration to attribute offline actions to online campaigns and measure the ROI of location-based features.

Configuration

On the Branch Account Settings page under Profile, copy your Branch key. Then, on the Radar Integrations page under Branch, set Enabled to Yes and paste your key. Note that you can set separate keys for the Test and Live environments. Whenever events are generated, Radar will send custom events to Branch.

User mapping

Radar deviceId maps to idfv for iOS devices and android_id for Android devices in Branch. For web devices, set Radar metadata.branchFingerprintId to the Branch Browser Fingerprint Id.

branch.getBrowserFingerprintId(function(err, data) {
    Radar.setMetadata({ 'branchFingerprintId': data });
});

Event mapping

Radar Event	Context Type	Branch Event
`user.entered_geofence`	Geofences	`entered_geofence`
`user.exited_geofence`	Geofences	`exited_geofence`
`user.dwelled_in_geofence`	Geofences	`dwelled_in_geofence`
`user.entered_place`	Places	`entered_place`
`user.exited_place`	Places	`exited_place`
`user.entered_region_country`	Regions	`entered_country`
`user.exited_region_country`	Regions	`exited_country`
`user.entered_region_state`	Regions	`entered_state`
`user.exited_region_state`	Regions	`exited_state`
`user.entered_region_dma`	Regions	`entered_dma`
`user.exited_region_dma`	Regions	`exited_dma`
`user.started_trip`	Trip Tracking	`started_trip`
`user.updated_trip`	Trip Tracking	`updated_trip`
`user.approaching_trip_destination`	Trip Tracking	`approaching_trip_destination`
`user.arrived_at_trip_destination`	Trip Tracking	`arrived_at_trip_destination`
`user.stopped_trip`	Trip Tracking	`stopped_trip`
`user.entered_beacon`	Beacons	`entered_beacon`
`user.exited_beacon`	Beacons	`exited_beacon`

entered_geofence

Radar Event Field	Branch Event Property	Type	Example Value
`geofence._id`	`geofence_id`	string	`"5b2c0906f5874b001aecfd8e"`
`geofence.description`	`geofence_description`	string	`"Store #123"`
`geofence.tag`	`geofence_tag`	string	`"store"`
`geofence.externalId`	`geofence_external_id`	string	`"123"`
`geofence.metadata[{key}]`	`geofence_metadata_{key}`	type	`{value}`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Branch Event Property	Type	Example Value
`country.code`	`country_code`	string	`"US"`
`country.name`	`country_name`	string	`"United States"`
`state.code`	`state_code`	string	`"MD"`
`state.name`	`state_name`	string	`"Maryland"`
`dma.code`	`dma_code`	string	`"26"`
`dma.name`	`dma_name`	string	`"Baltimore"`
`postalCode.code`	`postal_code`	string	`"21014"`

exited_geofence

Radar Event Field	Branch Event Property	Type	Example Value
`geofence._id`	`geofence_id`	string	`"5b2c0906f5874b001aecfd8e"`
`geofence.description`	`geofence_description`	string	`"Store #123"`
`geofence.tag`	`geofence_tag`	string	`"store"`
`geofence.externalId`	`geofence_external_id`	string	`"123"`
`geofence.metadata[{key}]`	`geofence_metadata_{key}`	type	`{value}`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`42.1`
`foreground`	`foreground`	boolean	`true`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Branch Event Property	Type	Example Value
`country.code`	`country_code`	string	`"US"`
`country.name`	`country_name`	string	`"United States"`
`state.code`	`state_code`	string	`"MD"`
`state.name`	`state_name`	string	`"Maryland"`
`dma.code`	`dma_code`	string	`"26"`
`dma.name`	`dma_name`	string	`"Baltimore"`
`postalCode.code`	`postal_code`	string	`"21014"`

dwelled_in_geofence

Radar Event Field	Branch Event Property	Type	Example Value
`geofence._id`	`geofence_id`	string	`"5b2c0906f5874b001aecfd8e"`
`geofence.description`	`geofence_description`	string	`"Store #123"`
`geofence.tag`	`geofence_tag`	string	`"store"`
`geofence.externalId`	`geofence_external_id`	string	`"123"`
`geofence.metadata[{key}]`	`geofence_metadata_{key}`	type	`{value}`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`5`
`foreground`	`foreground`	boolean	`true`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Branch Event Property	Type	Example Value
`country.code`	`country_code`	string	`"US"`
`country.name`	`country_name`	string	`"United States"`
`state.code`	`state_code`	string	`"MD"`
`state.name`	`state_name`	string	`"Maryland"`
`dma.code`	`dma_code`	string	`"26"`
`dma.name`	`dma_name`	string	`"Baltimore"`
`postalCode.code`	`postal_code`	string	`"21014"`

entered_place

Radar Event Field	Branch Event Property	Type	Example Value
`place._id`	`place_id`	string	`"59302bcf8f27e8a156bd4f91"`
`place.name`	`place_name`	string	`"Starbucks"`
`place.chain.slug`	`place_chain_id`	string	`"starbucks"`
`place.chain.name`	`place_chain_name`	string	`"Starbucks"`
`place.chain.externalId`	`place_chain_external_id`	string	`"123"`
`place.chain.metadata[{key}]`	`place_chain_metadata_{key}`	type	`{value}`
`place.categories`	`place_categories`	string (comma-separated)	`"food-beverage,cafe,coffee-shop"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Branch Event Property	Type	Example Value
`country.code`	`country_code`	string	`"US"`
`country.name`	`country_name`	string	`"United States"`
`state.code`	`state_code`	string	`"MD"`
`state.name`	`state_name`	string	`"Maryland"`
`dma.code`	`dma_code`	string	`"26"`
`dma.name`	`dma_name`	string	`"Baltimore"`
`postalCode.code`	`postal_code`	string	`"21014"`

exited_place

Radar Event Field	Branch Event Property	Type	Example Value
`place._id`	`place_id`	string	`"59302bcf8f27e8a156bd4f91"`
`place.name`	`place_name`	string	`"Starbucks"`
`place.chain.slug`	`place_chain_id`	string	`"starbucks"`
`place.chain.name`	`place_chain_name`	string	`"Starbucks"`
`place.chain.externalId`	`place_chain_external_id`	string	`"123"`
`place.chain.metadata[{key}]`	`place_chain_metadata_{key}`	type	`{value}`
`place.categories`	`place_categories`	string (comma-separated)	`"food-beverage,cafe,coffee-shop"`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`42.1`
`foreground`	`foreground`	boolean	`true`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Branch Event Property	Type	Example Value
`country.code`	`country_code`	string	`"US"`
`country.name`	`country_name`	string	`"United States"`(/regions)
`state.code`	`state_code`	string	`"MD"`
`state.name`	`state_name`	string	`"Maryland"`
`dma.code`	`dma_code`	string	`"26"`
`dma.name`	`dma_name`	string	`"Baltimore"`
`postalCode.code`	`postal_code`	string	`"21014"`

entered_country

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"US"`
`region.name`	`region_name`	string	`"United States"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

exited_country

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"US"`
`region.name`	`region_name`	string	`"United States"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

entered_state

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"MD"`
`region.name`	`region_name`	string	`"Maryland"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

exited_state

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"MD"`
`region.name`	`region_name`	string	`"Maryland"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

entered_dma

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"26"`
`region.name`	`region_name`	string	`"Baltimore"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

exited_dma

Radar Event Attribute	Branch Event Property	Type	Example Value
`region.code`	`region_code`	string	`"26"`
`region.name`	`region_name`	string	`"Baltimore"`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

started_trip

Radar Event Attribute	Branch Event Property	Type	Example Value
`trip.externalId`	`trip_external_id`	string	`"299"`
`trip.metadata[{key}]`	`trip_metadata_{key}`	type	`{value}`
`trip.destinationGeofenceTag`	`trip_destination_geofence_tag`	string	`"store"`
`trip.destinationGeofenceExternalId`	`trip_destination_geofence_external_id`	string	`"123"`
`foreground`	`foreground`	boolean	`true`

updated_trip

Radar Event Attribute	Branch Event Property	Type	Example Value
`trip.externalId`	`trip_external_id`	string	`"299"`
`trip.metadata[{key}]`	`trip_metadata_{key}`	type	`{value}`
`trip.destinationGeofenceTag`	`trip_destination_geofence_tag`	string	`"store"`
`trip.destinationGeofenceExternalId`	`trip_destination_geofence_external_id`	string	`"123"`
`foreground`	`foreground`	boolean	`true`

approaching_trip_destination

Radar Event Attribute	Branch Event Property	Type	Example Value
`trip.externalId`	`trip_external_id`	string	`"299"`
`trip.metadata[{key}]`	`trip_metadata_{key}`	type	`{value}`
`trip.destinationGeofenceTag`	`trip_destination_geofence_tag`	string	`"store"`
`trip.destinationGeofenceExternalId`	`trip_destination_geofence_external_id`	string	`"123"`
`foreground`	`foreground`	boolean	`true`

arrived_at_trip_destination

Radar Event Attribute	Branch Event Property	Type	Example Value
`trip.externalId`	`trip_external_id`	string	`"299"`
`trip.metadata[{key}]`	`trip_metadata_{key}`	type	`{value}`
`trip.destinationGeofenceTag`	`trip_destination_geofence_tag`	string	`"store"`
`trip.destinationGeofenceExternalId`	`trip_destination_geofence_external_id`	string	`"123"`
`foreground`	`foreground`	boolean	`true`

stopped_trip

Radar Event Attribute	Branch Event Property	Type	Example Value
`trip.externalId`	`trip_external_id`	string	`"299"`
`trip.metadata[{key}]`	`trip_metadata_{key}`	type	`{value}`
`trip.destinationGeofenceTag`	`trip_destination_geofence_tag`	string	`"store"`
`trip.destinationGeofenceExternalId`	`trip_destination_geofence_external_id`	string	`"123"`
`foreground`	`foreground`	boolean	`true`

entered_beacon

Radar Event Attribute	Branch Event Property	Type	Example Value
`beacon._id`	`beacon_id`	string	`"5b2c0906f5874b001aecfd8f"`
`beacon.description`	`beacon_description`	string	`"Store #123 - Drive-Thru"`
`beacon.tag`	`beacon_tag`	string	`"drive-thru"`
`beacon.externalId`	`beacon_external_id`	string	`"123"`
`beacon.metadata[{key}]`	`beacon_metadata_{key}`	type	`{value}`
`confidence`	`confidence`	string	`"high"`
`foreground`	`foreground`	boolean	`true`

exited_beacon

Radar Event Attribute	Branch Event Property	Type	Example Value
`beacon._id`	`beacon_id`	string	`"5b2c0906f5874b001aecfd8f"`
`beacon.description`	`beacon_description`	string	`"Store #123 - Drive-Thru"`
`beacon.tag`	`beacon_tag`	string	`"drive-thru"`
`beacon.externalId`	`beacon_external_id`	string	`"123"`
`beacon.metadata[{key}]`	`beacon_metadata_{key}`	type	`{value}`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`1.42`
`foreground`	`foreground`	boolean	`true`

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